Below are some of the methods of creating effective advertising slogans:
ALITERATION
It is the repetition of one or more sounds at the beginning or in the accented word, several words, forming a line. This makes the slogan melodious and easily memorable. Example: “The future is bright. The Future is Orange. “
WORD GAMES
Based on ambiguity and association. Such slogans stimulate imagination and allow the recipients to read the message somewhat individually. This ensures that their needs are met more broadly. Example: “A better life, a better world!” (figuratively and literally).
SETTINGS
Allow you to emphasize the importance of a key attribute in opposition to another that may be a standard feature of a product or service – and against this background the accentuated element stands out. Juxtapositions in the form of oppositions also work very well. Example: “It’s not just a banana – it’s a Chiquita banana”.
ABBREVIATIONS
Your slogan must be remembered, so it should be catchy and easy to repeat. In the case of abbreviations, the best example is the company slogan Apple. Example: “Think different”.
VISUAL ADAPTATION TO LOGO
An advertising slogan in combination with a logo reinforces the message to customers. It is good if the slogan is short enough to fit under the company name or can be clearly connected with the logo without disturbing its aesthetic values.
CONCLUSION. . .
What do you think about creating a marketing slogan for a brand? Is it important to you? If you want to learn more about building a strong brand, as a supplement to the above article we suggest you take a look at our offer. More in the “let’s build your brand” bookmark.
