One of the four elements of the marketing mix is price. It is a very important factor determining the demand and supply for a given good or service. In addition, it is an extremely important tool used in the strategy of the innovator, introducing a new product to the market. Pricing strategies that is shaping and changing prices.
In John Doe's mind a typical Master of Communication is a person who can speak fluently and entertainingly on any topic. In other words - someone who is colloquially described as "smooth operator". How much truth is in this image? This is a crucial question for someone who is professionally involved in MLM. Because every business, in particular direct sales is built on a communication foundation.
Experiencing once with psychedelic substances Steve Jobs or joining the brigade of his workers John Davison Rockefeller, are two of many examples of original and extraordinary businessmen. Each of them was a charismatic leader. But what is charisma really and what is its role in business?
The history of Omega project has all the hallmarks of a classic story of people who at the beginning have mouths full of big words and make big plans, and at the end argue and fight vigorously, blaming themselves for the failed business model and the harm of ordinary people who believed in it. Not being judgmental towards the people who lost their money in the Omega project, we might however ask one fundamental question. Was it really so difficult to predict its inevitable end?