Capturing the attention of a potential customer is more than just capturing their mind for a moment. This is your one and only opportunity to become a fan of your brand. Advertising slogans have that kind of power, so in today’s article we are going to give you some rules for creating slogan effectively.
MAKE YOUR CUSTOMERS FALL IN LOVE WITH YOUR BRAND AND SLOGAN!
The recipient, upon learning your brand slogan, needs to know who they are dealing with. Explain what you can offer him. You won’t get a second chance at a first impression, so the advertising slogan must be fully compatible with the developed marketing strategy (analysis of the brand, its character, target group and unique added value).
THEN YOU NEED TO DEFINE:
- Your brand images
- Brand promise
- Brand values
- The benefits you offer customers (when looking for a benefit to refer to in an advertising slogan, think about what the consumer can expect from your product. Put him first and tell him what he will gain by choosing your company)
- What makes your brand stand out from the competition (Find something that makes your product different from those offered by the competition)
INTERESTING METHODS FOR CREATING EFFECTIVE ADVERTISING SLOGAN
Looking from the recipient’s side, an advertising slogan should be simple and easy to remember, while evoking positive associations in the recipient’s mind. Often word games or surprising juxtapositions go along with this factor. You’ve certainly come across slogans such as “Just do it” (Nike), “Connecting People” (Nokia), “Impossible is nothing” (Adidas), “Save money, live better” (Walmart), “I’m lovin’ it’” (McDonalds’). They’re memorable, aren’t they?
