Online marketing is currently the most popular way of building a personal brand. Evolution of the Internet, digitazation and other mass media, made the online marketing tools developing dynamically. The impact of influencers is also huge. In particular, social media, on the following channels:
- Instagram,
- TikTok,
- YouTube
- Facebook.
The dynamic growth of online marketing can also be seen in the industry, where companies have convinced themselves and introduced innovative activities on a worldwide range. At the end, it turns out that the competition on the market is huge and each brand wants to gain as much sympathy as possible among potential customers. A lot of them achieve the goal with the positive effect. Brands show modern activities such as stories, lives or podcasts on their social media channels. In today’s article, we will show you how to combine innovative marketing methods, to move with the times, and at the same time use methods that really work and do not bore the audience.
Ranking MLM portal introduces TOP 3 companies, which according to our editors are developing quickly, having an idea for a brand development, setting trends in online marketing industry and their marketing department’s work perform at a very high level.
Here they are:
- S’OUVRE
- VORWERK
- MONAT
S’OUVRE brand
The editors of the Ranking MLM Portal decided to distinguish this brand because we were delighted primarily with innovative activities in social media and streaming portals. As it turns out recently, S’OUVRE had rebranding. In the design of the new logo, the company used an apostrophe whose form refers to the elegance of a diamond. The apostrophe brings more space to S’OUVRE, it opens the company not only metaphorically but also in a literal way. This way of writing, forms the French verb s’ouvre, which means “to open up”. The new logo is a symbol of world-class elegance and design, which is also bright and simple. Just as the company, which combine benefits with accessibility, artlessness and honesty.
S’OUVRE’s marketing online in social media
Building the image of the S’OUVRE brand takes place on many levels. The first of them are social media, where the regular communication of the newest information takes part. You can get self care tips along with new ideas for mixing the products available in the offer. There are new live shows with the leaders and experts, mainly on S’OUVRE POLSKA Instagram account. What is more, on the brand’s social media channels, you can take part in discussions by asking open-ended questions. In addition, the most important information in the monthly S’OUVRE Brief series we can find on social media.
What distinguishes the S’OUVRE brand?
Innovative podcasts, in which the company invites Leaders and specialists in the area of business, cosmetology and healthy nutrition to the studio every two weeks. The interviews are very easy to read as they do not require careful image tracking or reading, and the promotion of the episodes takes place on social media and the Partner Zone.
Cyclical S’OUVRE trainings
It is worth mentioning the trainings; regular meetings with S’OUVRE Trainers, which are broadcast online on Facebook – thanks to this, access to new knowledge is also available to people who are just considering to shopping or registering in S’OUVRE. It is very important to be able to ask questions witch are answered by the specialists after the training. The S’OUVRE team is recording all trainings. The S’OUVRE company has also introduced training materials that upgrading and systematize the knowledge gain during the training.
Contact with the client
The S’OUVRE brand focused on contact with the customer through the Newsletter. A monthly summary of the most important information, the messages of which are sent in Polish, English and Italian.
The S’OUVRE Fundation
The company is the founder of the S’OUVRE Foundation improves the quality of life of children suffering from burns, who face many difficulties every day. You can find more information here.
VORWERK brand
Another company that has been awarded by the Ranking MLM Portal is Vorwerk. This modern brand is developing very quickly, setting trends and reaching out to others through, marketing online and brand building in social media.
An innovative marketing online solution by Vorwerk
Vorwerk is taking Instagram to the top with their Thermomix product. The company’s sales representatives did not give up direct marketing. A new generation of sales representatives are extending the activities and presenting the product through “My story” on the Instagram channel. They have turned into an influencers who present the functionality of the product. They also show how can you prepare a dish with the iconic Thermomix device, which is an innovation on the market and without which some people cannot imagine cooking. What is more, Vorwerk maintains the Instagram profile in a modern way and follows the platform’s trends. Highlighted stories allow followers who own the Thermomix to be inspired and create dishes straight from a five-star restaurant.
The brand’s Newsletter
The Vorwerk website offers a wide range of description of its activities and a Newsletter, through which you will receive monthly information. Thanks to this marketing move, all interested people will be informed on a regular basis. It is worth noticing that the Newsletter subscribers also receive additional profits in the form of regulations.
Vorwerk on YouTube
The Vorwerk brand is also active on the YouTube platform. On the Thermomix’s channel, we can see recipes and useful tips related to the device. Moreover, the device is diligently described and shown. Thanks to that Thermomix owners can get to know the equipment better.
Online marketing of Vorwerk company
We can easly notice that the company’s Facebook page is keeping up to date and with diligence. It has 267,869 likes, thanks to which the Vorwerk community contains of Thermomix owners is constantly growing and sharing its best dishes with each other. In addition to promoting the home robot, the company also offers other devices, such as vacuum cleaners, toasters, recipe books. Thanks to this marketing procedure, sales of other Vorwerk products are increased, raising trust among customers. In addition, the company offers 0% installments and it is extremely beneficial for customers
MONAT brand
Another company that editors in Ranking MLM portal appreciate is Monat. The brand deal with hair and skin care and the production of natural anti-aging cosmetics. MONAT company has undoubtedly focused on development and moves with the times dynamically via social media. The brand’s regular activity can be seen primarily on Facebook, Twitter, YouTube, Pinterest and Instagram.
MONAT’S marketing online activity on Facebook
It is worth to pay an attention to the MONAT’s Facebook page. Content which team is systematically adding keeps us up to date with trends. Unique style graphic posts, lots of information about cosmetics, their convenient combinations and the positive benefits of using them are main MONAT’s social media content. In addition, team is updating page regularly so that customers can stay informed. It is worth mentioning the innovative films and discounts that encourage the use of the brand’s offer. This marketing procedure undoubtedly wins the community.
Online marketing on YouTube
MONAT company is also focused on the development of its channel on the YouTube platform. Despite the fact that the primary language of the channel is English, we can also find films in the native language of the potential client. The language are Polish, French and Spanish. The channel contains basic information about the company and the their products. There are also tutorials how t0 style your hair and how to use the cosmetics offered by MONAT.
Pinterest, the inspirational platform
Pinterest is a platform that has gained a lot of popularity in recent times. The MONAT brand has used the solution it provides and includes regular graphics and short videos, making it easy to get to know the company’s products. Aesthetic and legible pictures help attract new customers and observers.
Advantages of the MONAT website
Website of the company has been designed in a modern and aesthetic way. It complements other social media. Beautiful, large pictures and little unnecessary content on the site. As a result, it encourages you to look through the offer and simply pleases your eye.
Is marketing online a global future?
To sum up, marketing online is a modern solution for companies from the MLM industry to any other company. Currently, we can observe dynamic development of the brand. Perfect example are companies distinguished by the editorial staff of the MLM Ranking. Catchy slogans, aesthetic graphics, podcasts, short videos, promoting products via influencers and innovative solutions are the key to success. Will marketing online activities stay with us for longer?
In conclusion, I leave this question to you, dear readers, for a deeper analysis.
