Every entrepreneur, when deciding that he will create something special, that is, his own business must put before himself not only the goals that he plans to achieve, but mainly develop a business strategy and a strategy of business activities.
Whether he pursues a business idea in a traditional form or as a network marketer, he should focus on building a strategy and putting himself in it. Developing a timetable, a step-by-step strategy and a vision for your future should focus on asking yourself a few key questions:
- How will I show myself?
- How will I build a team that will support and support me?
- Why would people want to work with me?
- What can I give in terms of development, competence to the team, business partners, employees?
- How will I show the values that guide me in life and business?
DO YOU HAVE TO LIMIT YOURSELF TO THAT?
Before you start building a brand, a business, a business venture, the basic step you should take is to specify who will be your customer, business partner, co-operator. . . But are you sure? As an entrepreneur, you very often limit the perception of looking at an audience segment. Note how often we select a receiving group and focus on activities typically B2C or B2B and how few even large companies think more broadly. If you are a network marketing entrepreneur, you will surely notice that the vast majority of your business activity is based on the search for partners among individuals who do not necessarily know the entrepreneurial spirit in advance. For the most part, this ends with such a business partner becoming the best customer in the best position, and probably not quite what we care about.
WHAT WE NEED TO FOCUS ON?
We focus on B2C activities. Why? Because it’s easier? Because we only have such opportunities? Well, no. There are only 2 reasons for doing so:
- You have built too few avatars of your colleagues, business partners
- You have not quite consciously chosen a company to cooperate in network marketing
With an entrepreneurial mentality, I always take a broader view of cooperation opportunities. I am looking for a niche not only in terms of product and service, but also looking for new channels to reach, customer segment and business partners. Therefore, especially in network marketing, it is extremely important to choose a company to cooperate, so that your offer allows not only the distribution of products to individuals, but also for the use of the company. An even better solution is a dedicated product line for companies. Therefore, when starting a business, focus on a thorough analysis of opportunities. Do a +/- analysis to limit you as few things as possible. Then it will also be a mature, thoughtful decision for you, and you will know where to put the construction of your personal brand in creating your business.
CHOOSE WISELY AND LOOK FOR OPPORTUNITIES FOR BUSINESS
A very important part of choosing your strategic partner (network marketing company) is the choice of such a product industry with which you feel good, and preferably like a fish in the water. If it’s an industry where there’s a lot of competition, ask yourself:
- Won’t the bakery open a bakery because there are already a few in the area?
- Will the owner of the vegetable shop give up the business, because there are already 5 other veggies in the town?
The main thing is to test the potential of the industry in the market.
CAN YOU REALLY BUILD THE BUSINESS TOGETHER?
For example, does a company have something unique to offer in a particular industry:
- a unique technology, a product line dedicated only to professionals of a particular industry,
- a system supporting business activities, etc.?
- Or will you be the creator of know-how in some area of cooperation?
You can always walk beaten paths, which are sometimes ineffective or, for example, very laborious. After all, you can create something unique for your team. Continuously improve and search for solutions without neglecting your technical, mental and developmental development. Just take care of all aspects of life. Without limiting yourself, you give yourself the chance to collaborate on both B2C and B2B business. Keep in mind that B2B collaboration very often generates much higher rpm than B2C. Thanks to such a strategy of recruiting customers and business partners, you will find people who want to become entrepreneurs. It’s up to you to see the potential for opportunities and ever-emerging growth opportunities and a broader view of entrepreneurship.
Author: Marek Baron
Passionate about online marketing and effective methods of promoting brands on the web. After many years of working in a corporation for nearly 10 years, he loves to create his own business ventures and help grow business partners. With passion and passion he conducts workshops in the field of internet marketing, sales and effective use of social media channels in the construction of the brand.
