Today we will talk about global business to Daniel Kubach CEO YourFitWay. Daniel graduated as business psychologist. He also completed Executive MBA at Rotterdam School of Management. In his career, he created a dozen companies in the medical, legal, media and new technologies industries. His largest company in the legal industry is listed on the Warsaw Stock Exchange and has reached a valuation of $86 million. Now he focuses on global business in the Digital health market.
Let’s talk about business and their future. What industries in your opinion will develop the most?
In recent years almost everything has changed. In 2005 out of the 10 largest companies in the world only 8 were manufacturing companies and only 2 were selling digital products, for instance City Bank and Microsoft. The largest company at the time was General Electric. In 2020 out of the 10 largest world companies only one was from the manufacturing industry and other 9 were digital services providers. This signifies that the fastest growing industry is the digital one. It includes games, digital health, coin payments, mobile applications, web platforms and so on.
What is the reason for the rapid growth of digital companies?
The first cause is global reach. The vast majority of largest companies operate globally and use the economy of scale. It is very easy from Estonia to sell digital services to clients all over the world because it is done in real time and there are no barriers. You might want to try to do the same with a cream, diet supplement or other physical product. There are many barriers, such as customs, excise, permits from the local health and safety department, shipping time, regulations in a given country and permits. In the case of digital products, you only foot the cost of development and zero shipping cost and no expansion limits. You can try to do the same manufacturing something in Poland and attempt to sell it in Asia, Africa or both Americas. It will probably turn out that your offer will not be attractive in terms of price and you find many limitations and you will leave a significant carbon footprint by transporting products over long distances. You might observe even Apple do not produce anything, it outsources manufacturing and focus on technological ideas and digital services. Same as Google, Facebook, Alibaba and Amazon. The latter has been no longer an online shop for many years, 70% of this revenues are obtained by selling cloud services like server space. Less than 30% comes from the platform connecting customers with sellers. This is also a digital service.
Is that why you invested in Your Fit Way?
I am not only an investor but also its CEO. It has always been my dream to create an unicorn. I mean a company worth at least a billion dollars. I got my dream team and we are on the way to achieve this goal. Seeing as digital companies are now growing the fastest in the world and the customers will be more and more willing to use these services I decided to become part of this market and my aim is to make YFW a strong player. Keep your fingers crossed for us to succeed.
There has been a lot of talk about it lately – what is YFW?
YFW is an application – a game where you win health, wealth and prizes. Application motivates you to be active and to reach at least 10,000 steps a day by gaming elements.We based it on modern trends and scientific research that show the benefits of achieving a minimum of 10,000 steps a day. We can not only lose extra weights but also stimulate the lymphatic system to cleanse the body of toxins, oxygenate the brain and extend our life by 21 years. It is also a type of prophylaxis like diet supplements. Our other mission is to leave something behind us. We asked ourselves – what happens if we motivate 10.000.000 people to regular physical activity? It turned out that according to research they would live longer in health, sleep better, be sick less, be more satisfied with life and improve their home budget. This is what YourFitWay is all about.
There are plenty of free applications – why you?
Of course, I use them myself. I watched the movie “The social dilemma” by Netflix recently. You can find a very wise message in it – “If you‘re not paying for the product, then you‘re the product“. The first thing is, we do not trade your data. The second – we are not just another application but we are a social game where you can find challenges, quest to be performed and a lot of fun. This application – game, caught me so much that I can’t imagine a day without it. The app costs $10 a month. If you recommend it to 4 people you can get it for free. If you walk at least 10,000 steps a day you win money and prizes. The number of prizes will constantly increase. We would like everyone to find many interesting awards for themselves. In addition, for our users we add video meetings with health experts in the form of lives. We care very much about the development of our clients and partners.
Your Fit Way
If someone would like to become your partner – how would they earn money with you? And where do they come from?
Money comes from direct selling of an application in the form of direct commission and indirect commission from career plan. The partner’s task is to build an international team of partners who recommend our applications to their friends and strangers who will become customers with a monthly subscription.
What do you mean saying – “strangers who will become customers”?
Each of us knows a certain number of people. You have to ask yourself – “Are there more people in the world who I know or don’t know?” In total, there are 7.7 billion people in the world. That is why we have developed a model of reaching all those we do not know and we teach it in practice to our clients several times a day in different languages. This model works great and gives financial results. Here again the advantage is the digital product.
You emphasize that you are building an international team. Is it so important in business?
The larger the market you operate in the more money you can make. You cannot earn more than the market in which you operate is worth. Each of our partners has a choice of market in which they want to work. We currently operate in 57 countries on all continents which we have reached in 8 months and we would like to get at least 100 of them by the end of the year. Our partners can build online a business in countries where we don’t exist yet without leaving their homes. We know from the experience that the partners who build their business in Asia and on large markets such as Brazil, Nigeria, USA or Russia earn the most in the industry. I would also like to add that international business is more pleasant than local. Thanks to this, we can develop our business and personal competences. I am very pleased to host people from all over the world with different cultures and different views on business on one zoom meeting. We can learn from each other. I learn with admiration and humility from our partners because they know better how to build business on their market.
It all happened in such a short time??
“It happend” it is not the best statement. We work really hard to manage that. We have a great team and extensive business experience. We have also invested a lot in this company. It’s February 2021 so we’re only 9 months old. Counting in the years of human life, we are a baby. We have only just started so the people who join us now have the best chance. Now we start talking to the best leaders in the world and we show them the simplicity of this business and the global trend. It’s hard to find an adult in the world who would not have a phone and could not walk. I am very happy with every testimonial we receive from our clients in which they tell how they have built a daily habit to move more and thus sleep better, lost a few kilos, increased concentration or renewed family ties by walking and talking to their loved ones.
Your Fit Way
What’s the best thing about YourFitWay? What do you like the most for?
There are several such elements. The first is that we have created YourFitWay Family – a group of our partners who support and motivate each other. We can count on ourselves. Another element is that we are very ecological – we do not produce anything and we do not send anything, therefore we do not emit exhaust fumes and carbon dioxide into the atmosphere. We encourage our partners to leave the car and go to the store, bank or restaurant on foot. This is good for your health and the environment. The third thing is that for each user who is with us for at least a year, we plant one tree that produces oxygen for 4-5 people and circulates carbon dioxide from the atmosphere. The fourth thing that our partners value is a system of work based on acquiring partners and clients among strangers. The fifth is mental and health education that is provided.
Now I’m wondering about it. Who is your target group?
Our prospective customer is an adult person who has a smartphone and can walk. We would like to find 10,000,000 customers from all over the world in 3 years by promoting a healthy lifestyle. You need to be active and have adequate nutrition to stay healthy. Any specialist, including a doctor, will tell you this. Walking is the most popular sport in the world and does not cause injuries. Therefore it is recommended to everyone to do at least 10,000 steps a day. The average person has about 5 – 6 thousands steps a day. So we need only 30 min walk to make a daily plan.
As the first in the world, you invite micro Influencers to build a business on a large scale.
They are our very good partners. I mean people who have from 1,000 to 10,000 followers on social media. This range is enough to start building a stable business. All we have to do is present influencers our strategies so that they can create a money-making machine from their own social media. It is brilliantly simple because the influencer, by adding photos and responding to a comment, adds a unique link to download the application and acquires wholesale customers and other partners. We teach them to do it internationally.
I hear you created over 30 millionaires from the ground up?
Usually from scratch or debt. These are my current or previous business partners who have become wealthy through their hard work. From me, they only got a work system, support, mentoring and coaching. The best ones received shares in the company from me or became my partners. Now I want to create new ones only on a larger scale. I have planned shares in the company for 17 best YFW partners. If we realize our plans, shares will be worth from several to tens of millions of dollars.
Where do such high amounts come from?
As I said before, our goal is to become a unicorn or a company worth a minimum of a billion dollars. We are now building the core of the company. We start with the management staff. We make foundations in large markets and want to create a great company for many years to come. The team behind me is a dream team. A leadership council begins to form, to which we want to join the best partners from around the world. Our only limit is our imagination.
We are following a strong trend and we have a strong why. For my part, I will do everything to achieve this goal.
