Why do we exist?
Our goal is to build a positive public image of MLM and create image of entrepreneurs and managers from the industry. We are sure that MLM branch has still incredible potential which requires proper strategy and media support. This burden was taken by Ranking MLM. MLM companies and MLM leaders perform outstanding work in Poland and around the world. The question is who knows that? Our readers. We highly believe that thanks to reliable news the world, including MLM branch, will be a better place.
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How we do it?
We show off exceptional MLM leaders and their ways of working to inspire countless coworkers in the branch. We show You the most interesting companies working in marketing partnership. We public Top Leaders rankings, Aces of MLM, MLM companies and branch products. We aim to post what You are interested in and to expand Your knowledge. We write about important events and practical courses. We also write about things that we find disturbing and about things that we are proud of. We are open to suggestions as well as partnership offers in terms of posting.
What is MLM?
Multi-level Marketing, also called Network Marketing, soft marketing, referral marketing and direct marketing or simply MLM is based mostly on direct sale of products and services using personal relationship of participants, the so called whisper marketing. It is the newest system of reaching the client avoiding classic sale network. The sale is done with help of coworkers, also known as distributors or partners, directly or via internet tools. Coworkers are rewarded for own sale and team sale which they create as a commission according to business plan also known as compensatory plan or commission table. MLM System resembles a franchise and it is natural successor. A partner registering in company receives access to know-how and manager support who will introduce him to the company. We distinguish four MLM categories.
FIRST GENERATION MARKETING
Known as presale marketing. A representative buys a product from a company and sells it with a markup to his clients. He gets coworkers known as distributors or company partners, who work exactly same as him. It is a classic direct sale. This is exactly how insurance companies and companies selling technologically advanced devices work.
SECOND GENERATION MARKETING
Alternatively called consumer marketing. Relies on a person buying a product for himself and then advertising the product to his relatives so they can buy the product as well. A common way for cosmetic and wellness companies.
THIRD GENERATION MARKETING
Called mixed marketing. It is about buying bigger quantity of products. A part is kept by the buyer and the excess is sold to his clients. This is how MLM companies with high qualifications work.
FOURTH GENERATION MARKETING
Known as money machine. The job of coworker / marketer is the promotion of company and its products on the internet signed by their partner link. Company and its system takes over the client and carries on product sales and recruitment. Coworker supports the company in its work.
QUESTION IS SIMPLE: WHERE DOES THE MONEY COMES FROM?
The answer is pretty obvious. In this structure the money is not invested in advertising (like it is in big corporations). People spread the information verbally. Startup of this business is fairly easy as it requires low financial input. It has low constant costs and it is possible to be run as a side-job while keeping the main job. This scheme is not only about making money but also cooperation. One group is helping the other to reach financial freedom through creation of assets, their own businesses and eventually investing.
