Personal brand is in many ways synonymous with reputation. It refers to the perception of others. Are you a genius? An expert? Are you trustworthy? What do you represent? What associations or words appear when someone hears your name?
If you have been operating in your industry and market for some time, you have probably already developed your brand. People recognize your name, know what you do, your offer, etc. Sometimes, despite many years of activity in the industry, your brand is still not well recognized. In order to make it stronger, the following article will show you the tools that, in my opinion, help you build a strong personal brand. If you don’t have a brand yet, this article is also for you, because it will definitely give you attitudes and help you understand its functioning.
A personal brand potencial
It has the potential to survive and stay alive, even when you no longer belong to this world. The projects you are working on, your business may be sold or closed, but your brand will survive and may add indescribable value to them. If you agree with me so far, you will definitely confirm that a personal brand is one of the most valuable investments that can be made.
It depends on how you present yourself in public. It’s made of other people’s thoughts, words and reactions. Fortunately, this is something you have control over. You can decide how you want to look in front of people, in front of your surroundings, and then start working on this public image. Always plan your personal brand based on your goals. If you want to sell an expensive course on investing in the stock market, you must be seen as an expert on this topic. That is why these two questions are particularly important:
1. How do your potential customers think about you?
2. How can you become a personal brand?
A personal brand consists of your activities as well as results in the following areas:
Know who you are
Are you like Jonathan Fields who is looking for ways to build a career around what he loves? Think about what is really important to you. You will definitely find something that you want to be associated with.
Every good brand is specific knowledge. Nike is an expert in creating high-quality fashionable sportswear. So think about – what are you the best at? Find your strengths.
It is not about what you show, but how. Are you extremely enthusiastic about life? Are you funny or are you rather confident? Emphasize your positive, visible features. Highlight what is good, cover up less desirable features. Don’t imitate anyone. Your style should be as unique as any other aspect of your personal brand.
What kind of business do you want to associate with? How would you like people to classify you. Believe me that they will do it anyway, so better control their classification. It is only up to you whether you will be associated with real business or sales management.
How they see you, they pay you so. Is your appearance consistent with what you do? Can you tell at a glance what you do? If you want to be seen as an entrepreneur, you must look like an entrepreneur.
The way you act
Is the way you work, speak, do business, the way others see? Or maybe you think it is? Does the way you act encourage to cooperate with you or does it deter from you? Think deeply about this issue.
Is all of what you created coherent with each other? Is all of your activities consistent with you? The personal brand must be authentic. You won’t achieve anything if you pretend.
In the modern world, we can estimate most things, competences and even the value of a name. Your customers and business partners value you, and the effect of this valuation is your salary. It doesn’t matter if it is paid in the form of salary or commission. So think about what you can do today to become a brand, what can you do today to earn more on your brand?