The classic way of developing a structure is by conducting meetings and presentations. Requires time and money to travel and rent a room. Requires the host to deal with the fear of public speaking. It is a more long-lasting way, less effective than operating via the Internet. The network knows no borders, we have quick access to many people around the world. And you don’t have to go outside. It is MLM without leaving home.
The development of technology, the Internet and social media creates new, more effective opportunities to achieve and deepen success in MLM. That’s what development is for – to achieve more, faster and more pleasantly. Many people associate online recruitment with spamming. And rightly so. Because many people are still not recruiting properly. “We have the best, revolutionary marketing plan. You will earn millions with us. We have great products that have never been on the market before. Join us!” I think everyone has received such a message from a stranger. There are many such offers on forums and social networks. But are they effective?
To receive, you must give
Do you remember the feeling when you got something valuable for free from someone you trust? It deepened the relationship with this person, you felt gratitude towards her. If it was advice, a solution to your problem, something that the person himself created and gave you, became an authority in your eyes. Would you like to cooperate with such a person? Certainly yes. So this person has received confidence and willingness to cooperate in return. This is everything you need for successful recruitment. A transaction has been made here. There are those who by only wise statements on forums and social networking sites attract new people to their business. On their profiles, under their comments, they place links to pages containing information about their business.
Become an expert in MLM
In addition to the business page, it is worth having a website or blog about your hobby. By writing about what you like, what you know, you give people something valuable. They begin to perceive you as someone valuable, whom you trust, who you want to work with. People starting a business on the Internet often start by creating a blog or website on personal development or MLM. This can be done, but only if you are an expert. If you are not in these areas, start with what you know best. Think about what valuable you can give to others. Preferably something unique that is not yet there. Pages about MLM and development can also be done from the beginning. But only if you already have something valuable to say on this subject and when you have time that you first dedicate to what you know best.
What is worth having
From the beginning it is worth having a website in the form of a business card with information about your business. You will direct people who already express their willingness to cooperate with you. There they will get acquainted with the basic information. In this way you will save the time needed for explaining to others what your business is about. Some of them will not cooperate with you anyway. It is one of the elements of automation of the recruitment process created by online tools. Over time, such a website – a business card can become your MLM page showing that you are a professional in this field.
An important element of internet strategies is creating your own image – a person you can trust, who knows something. The website based on the domain for example www.johnsmith,com is helpful in this. It should contain your photo (in a suit), preferably taken by a professional, description of your achievements and successes. Diplomas for completing courses and training can be scanned there. It is worth writing about your favorite books, passions, about your mission, to show off about your written books and published articles, and write about implemented projects. It is also good to post photos from consecutive job titles as part of promotion at a company event, as well as from personal life, e.g. trips to exotic countries. This should only be positive information. Everyone has disadvantages. And everyone is aware of this – no need to write about it
Create a leadership group in MLM
When building relationships with distributors, personal contact is essential. That’s what a traditional MLM school says. However, the Internet can be used to meet people at any time without leaving home. Video conferencing is becoming more common. Personal contact is of course richer. However, it is successfully replaced by a strong brand leader. Groups operating exclusively via the Internet are developing very dynamically, in which the leader is a person who has achieved great success, who, by constantly sharing his knowledge with the group (usually through a blog), new techniques, showing the progress of their success, cement this group.
In addition, it runs for the whole of its group, because the Internet has no limit here, presentations for up to 1,000 people at a time. Who would want to leave this group? There is no such possibility in traditional MLM. Often great leaders do not even have their own websites or blog. Therefore, they cannot share their knowledge with everyone on an ongoing basis. They are unable to run meetings for all their distributors. Then, the deeper in the structure, the more the image and influence of even a great, charismatic leader is blurred.
Blog, Facebook accounts are becoming indispensable tools. More and more millions of people are active in forums and social media. Whether you like it or not, the Internet is becoming more and more important in marketing.